This is a indie pop genre music video, the conventions of the indie pop genre is represented through the use of cinematography, for example there is a lot of close up shots which focuses on the artist, this is most evident when we denote close up shots of 'Aron', 'Jiiro' and the rest of the group band. The purpose of the close up shot was to attract the attention from the audiences, which shows that they are the main focus.
There are also some long shots, which is used to allow the audiences to see the band together in performance. In the long shot I could denote the artists using hand gestures to put across their feelings/emotions/message across to the audiences. This also fits into the natural theme because they could chose to use graphics to message the audiences.
The mis en scene is located in a forest, for example in the opening of the music video, you could denote a close up shot of a running water (water full), this immediately insinuate to the audiences that it is a natural theme, which fits into the conventions of indie pop.
The use of mis en scene conforms to the codes and conventions of the indie pop genre, for example the costume colour is much simple and that the colour white signifies the pure, clean, fresh which fit's in to the theme of being natural.
The editing pace of the music video also matches the pace/tempo of the music, for example it usually fades and cuts into the next shot of the artists. Which helps slow down the movement of the visual images along with the music, this explains why the music video cuts so often because the music video must capture the audiences interests. The tempo of the music is quite moderate, which makes the music video more passive, which is related to the natural theme.
The editing pace of the music video also matches the pace/tempo of the music, for example it usually fades and cuts into the next shot of the artists. Which helps slow down the movement of the visual images along with the music, this explains why the music video cuts so often because the music video must capture the audiences interests. The tempo of the music is quite moderate, which makes the music video more passive, which is related to the natural theme.
This music is a pop genre music video. The conventions of the genre is represented through the mis en scene, for example the costume is in bright pink colours, which signifies that the music is up beat just like the artist. This conforms to the conventions of the pop genre because a conventional pop music is usually up beat.
The music video also conforms to the pop genre, for example the use of graphical images of a pink bunny rabbit, which makes this music video conceptual and that the use of pink also indicates that the music is bright, cheerful. The pink colour also appeals to more of a female audiences, in addition it signifies that Rainne Yang star persona is childish and quite feminine.
The music video also have elements of intertextuality, this is represented through the mis en scene, for example we denote Raine Yang in her costume like Snow white (The big red bow), this helps to appeal to younger childrens as the secondary audiences because it is making reference to a disney character. But the main primary audiences would still be teenagers because Raine Yang is about the similar age to teenagers, which means that they would have more to relate to
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