Music Video Analysis

This is a example of a conceptual music video, this is most evident when the lyrics states ‘Over time our attachment grows’, this phrase is also supported through the performance, for instance I could denote that there is long shot of the performers on the couch, sitting side by side, which signifies to the audiences that they have a close relationship.

It is also a conceptual music video because the name of the music video ‘Xin Wo’, means new home, which is supported through the performance and the lyrics within the music video. For example ‘please move into my heart, my heart would be your new home, maybe it’s just enough space for the two of us’, this phrase indicates to the audiences that it has a alternative meaning in the name of the music video, which follows the concept of relationships/friendship. As they were singing the lyrics I could denote a two shot/mid shot of the performers, which allows the audience focus on who is singing and at the same time it amplifies the meaning of close relationship to the audience.

The artists/ performers themselves are a representative of the concept because the girls are from a band called S.H.E and the boys are from a band called Fahrenheit, which means two different bands are working together on the music video signifies the close relationship. It also helps build a wider fan base by having to bands performing together.

Another evidence of this being a conceptual music video is shown on 2:07, where you could denote the girl in the center with a heart sign when singing ‘Your heart…’, which illustrates the concept of relationships/bonds because heart is commonly associated/symbolize with affections.

The music video often cuts quite often but accordingly to the music, for example when they were dancing into the waltz (performance), it cut’s on the beats. Again the waltz is a another symbol of bond because you would have co-ordinate with your partner, the concept is also amplified with the use of two shot/mid-shot.

The primary audience of the music video is teenagers and mix of both females and males because the focus of the artists are all young and a mix of females and males. The music video also appeals to teenagers because it has lot’s of colors, which goes along with the positive/cheerful music. And that in the beginning you could denote a cartoonized version of the artists which will appeal to young teenagers/childrens as their secondary audiences. The music is also a theme music for a drama called ‘Romatic Princess’, which is a Rom-com, this means it appeals to a mass audience. This also means that it is an example of intertextuality.





This music video is an example of narrative, this is shown when the MV opens with a establishing shot, in order to set the scene for the story. In the establish shot I could denote a white room with a chalk board, this clearly indicates to the audience that the story is set in a school. It is important for the mis en scene to be iconic (iconography) so that the content could be easily interpreted by the audience, which could help reach to the primary audience, for example in this music video the back board is a iconography of education so it also suggests that the story is set in school, therefore it implies that their primary audiences are students.

The establishing shot then cuts into a long shot, where I could denote four male adult teens daydreaming/sleeping in the classroom. The purpose of this is to introduce the characters to the audiences, at the same time the idea of having the teenagers sleeping in the classroom is a conventional/ stereo typical representation of teenagers acting rebellious, which appeals to audiences within the same age group (young adults/teens) and that possibly appeals to both females and males because we are seeing the story through the boys perspective but on the other hand ’Fahrenheit’, the boy band may appeal to the females because of their charming image.

(0:22)The narrative of the music video, shows all four of the characters become infatuated with the same person and how each of them interact with her in order to gain her interest. This story line is clearly demonstrated in the beginning through cinematography, for example a cutaway shot of the girl walking through the boys, whilst the boys have their eyes glued to her. The purpose of this is so that the audience could get the idea that the narrative is a romance genre, which appeals to female audiences. In this shot you could also define the rule of 3rd, for example you could denote the girl in the center, which connotes that she is important and dominant over the boys because the audiences’ eyes are also focusing on her.

(1:59)As you can see there is a two shot/mid shot, this signify to the audiences that they are in some sort of relationship and to illustrate their mood/emotions, you could denote speech bubbles with smiling faces, which connotes to the audiences that they are in a happy mood. It is important for a narrative music video to clearly illustrate the mood of the characters because the purpose of a music video is to get the audience to feel the mood of the music video.

(1:38)On the other hand, this music video could also be classified as a performance because in between the narratives, the performance of the artists singing and dancing cuts in. For example, there is a long shot of Jiiro, Calvin and Wu Chun singing the phrase ‘I only of feelings for you’, which is the name of the song. The reasons why it is edited to show them singing the phrase, was to allow them amplify the message to the audience, for instance you could denote that their fingers pointing directly at the audience to amplify the ‘you’ in the lyrics.

The music video is also a example of intertuality because it is based on a Japanese/Taiwanese drama called Tokyo Juliet, which is also based on a manga,this means that this music video has a well built fan base.





This music video is a example of a performance, which is very conventional for a rock genre. Also known as Jrock due to it's origin from Japan (Regional and National distinction).

The mis en scene is used to represent the rock genre, for example I could denote the band wearing the visual kei costume, which has elements of gothical look to it, which signify that the artists are different/unique. This conforms to the conventions of the rock genre because rock genre's are usually gothical and serious.

The representation of their costume also indicates that their star persona is quite wild, for example they dye their hair, which signify that they are rebellious and their music are loud and upbeat just like their star persona.

The music video is from the anime music known as Death Note: 'The World', which shows intertextuality between the media because the music and the anime is very gothical, for example the costumes and the low key lightings highlights the style/ the gothical culture.