The music video demonstrates their star persona, for example the music is in mono colour/sepia mode, which signifies that the band is quite gothical like their visual kei style/look. This conforms to the generic conventions of the heavy metal genre because the use of sepia mode makes the music video serious and horror like, which also fits into their star persona.
The Mise en Scene is also used to represent the genre, for example the location is set in a remote area, which fit's into the horror theme and it illustrates the concept 'Shiver'.
At the same time the music video makes reference to the anime 'Kuroshitsuji' meaning 'Black Butler', which is about a demon who becomes a butler of a young boy, named Ciel but in return he must sell his soul to the demon. The anime is made up of different genres, such as horror, Supernatural, fantasy, which relates to the music video of making the audience feel 'Shiver' down their spine. This also helps to appeal to more audiences and build a wider fan base ie: People that read the manga, watch the anime.
The editing pace of the pace is quite fast, which matches the fast tempo of the music, this represents the star persona of the band because the the fast pace insinuate that they are very energetic, wild, upbeat, which conforms to the rock genre.
This is a poster to advertise their new album 'Shiver'. As you can see the idea of them cross promoting the artist is quite successful because they all carry the same star persona across/through all media promotion, which makes it recognisable for the audiences. For example the use of black and white again is linked to the music video and it also implies to the audiences that their music is just like the name of the album 'Shiver', which makes it quite gothical and horrorish just like their star persona.
This shows the similar use of typography, which makes references to the anime.
The editing pace of the pace is quite fast, which matches the fast tempo of the music, this represents the star persona of the band because the the fast pace insinuate that they are very energetic, wild, upbeat, which conforms to the rock genre.
This is a poster to advertise their new album 'Shiver'. As you can see the idea of them cross promoting the artist is quite successful because they all carry the same star persona across/through all media promotion, which makes it recognisable for the audiences. For example the use of black and white again is linked to the music video and it also implies to the audiences that their music is just like the name of the album 'Shiver', which makes it quite gothical and horrorish just like their star persona.
Their star persona is also represented through mise en scene, for example their facial expressions displays a serious expression, which signifies to the audiences that their music is serious. At the same time the faces are kind of covered by shadows makes their persona more mysterious and attractive to female audiences.
Their visual image of their fashion sense also help to build a unique star persona, for example the visual kei style is a unusual look but it is a mainstream fashion style in Asia, which means that their music would appeal to a mass audience.
The use of the typography is used to represent the their star persona, for example 'Shiver', is in bold typography which signifies that the band group members stands out just like the letters and at the same time the typography is in white which stand out against the black background, which makes it ghastly.
This is the album cover for 'Shiver', as you can see the similarities between the poster, which spreads their image across so that audience recognise them. The typography 'the Gazette', looks gothical which is a convention to a heavy metal genre. It also helps to represent the artists/band image as being quite gothical. The images of the artists are displayed/positioned on the top, across the album, so that the audience would focus more on the image (hot spot).
This is a image of the anime, as you can see the theme of black and white is also linked and the similar style of costume is evidence of the reference to the manga and where the style is deprived from.
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